POSE Pop-Up

A luxury pet wellness brand's first pop-up, designed to be as interactive for dogs as it is for the people buying for them.

Brief

POSE was founded by Nathan Maleh, a longtime luxury products professional making his first move into the pet wellness space. The brief called for a temporary Upper East Side retail space that could introduce the brand quickly, photograph well, and hold up to actual dogs moving through it.

Concept

The design pulls from two of a dog's favorite places to be: the beach and the farmers market. Open, sustainable materials and simple geometric forms keep the focus on the product, while a dedicated picture zone — planting, a hanging egg chair, a mural backdrop — gives the space a built-in reason to be photographed and shared. The layout moves visitors through entrance, product display, an info zone, a try-on and testing area, feedback and gifting, in a sequence built for a pop-up's pace rather than a permanent store's.